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James B. LaValle He is author of 16 e books and 17 books including, Cracking the Metabolic Code, Smart Medicine for Healthier Living, Nutritional Cost of Drugs, The Cox 2 Connection, and the soon to be released book “Your Blood Doesn’t Lie”. He was named one of the “50 Most Influential Pharmacists” by American Druggist magazine and was one of only nine Americans selected to participate in the inaugural Dietary Supplement Education Alliance & Dietary Supplement Information Bureau. LaValle served as the nutrition correspondent for Body Shaping, the number one fitness show on ESPN II in the late 1990’s. Jim is a favorite interviewee for the media related to natural care, as he has done well over 500 media appearances in T.V. and radio. LaValle also served as an adjunct associate professor at Cincinnati College of Pharmacy for over 14 years and currently serves as Adjunct Professor in Metabolic Medicine at the University of South Florida Medical School. He currently is an instructor for the Fellowship for Anti-Aging and Regenerative Medicine Fellowship, which trains physicians and other health care professionals on the application of natural therapies into their contemporary practices. Industry Highlights include: Most recently in 2010, his company IHR entered into a venture with Life Time Fitness, the largest publicly traded fitness company in the US (NASDAQ: LTM), providing nutrition and metabolism expertise and developing Life Time’s national nutrition education, protocol design and product development initiatives related to weight loss and prevention. This entails educating close to 2000 fitness trainers, 100 dieticians and reaching some 1.2 million Life Time fitness members. Another recent development is the IHR joint venture with Thorne Research to launch Health Elements, with the goal to provide information and education platforms to health care provider specialty groups and consumers to enhance education, compliance and health outcomes related to natural products. This project is estimated to reach over a million consumers through their health care networks. Natural Products Association Clinician Award 2011 Psychological Operations Task Force |





